By Jubiel Zulu.
The Head Marketing & Public Relations of Zambia Bureau of Standards (ZABS) Mrs. Hazel Mafwenko – Zulu says product certification is a prerequisite or foundation for business growth noting that certified products open doors to both local and international markets.
ZABS has called on local manufacturers to take keen interest in having their products certified to promote the growth of their businesses.
Mrs Zulu says product certification gives consumers assurance that the product meets the applicable safety or performance standards.
She has urged products industry to opt for productively certification as it provides the manufacturer with a recognized marketing advantage and greatly influences the purchasing decision for the consumer.
Mrs Zulu says some of the products covered under the scheme includes bottled water, animal feed, number plates, clear beer, cooking oil, cement, and maize meal.
Product Certification is a voluntary Quality Assurance Scheme that promises guaranteed quality to the consumer and good manufacturing practices to the producer.